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Strategy
Market intelligence that reveals untapped opportunities within luxury segments. Comprehensive competitor analysis and audience psychographics inform positioning that resonates with high-value customers. Every strategic decision maps directly to revenue goals and brand elevation.
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Execution
Coordinated deployment across all digital touchpoints with flawless attention to detail. Technical excellence in implementation, from server-side tracking to creative production. Unified campaign management that maintains brand consistency while maximizing performance efficiency.
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Optimization
Real-time performance refinement using advanced analytics and machine learning. Continuous testing protocols that improve conversion rates while maintaining brand standards. Data-driven adjustments that consistently improve return on investment and customer acquisition costs.
Trevor Swenson
Chief Marketing Officer
Paragon's Founder and Chief Marketing Officer, Trevor Swenson, orchestrates every growth strategy from initial audit to scaled execution. A revenue-focused leader who's generated $342.5M+ across luxury sectors (Rolex retailers, oceanfront real estate, premium hospitality), Trevor's mastery of data-driven marketing and high-net-worth psychology transforms underperforming brands into market leaders that command premium prices.
"Revenue is a byproduct of obsessive client focus; my job is to ensure every marketing dollar works harder than your competition's."
Growth Disciplines
Search Engine Marketing
Impact
The peculiar thing about luxury buyers? They Google just like everyone else. But while others see ads, your prospects see invitations. We make sure you're the only invitation worth accepting when someone types "best private jet charter Dubai" at 2am.
Implementation
Captures high-intent searches at the moment of decision. Focuses on quality over quantity, targeting customers actively seeking luxury products and experiences.
Search Engine Optimization
Impact
Here's what nobody tells you about ranking #1: it's not about Google, it's about psychology.
When you appear first naturally, you become the obvious choice.
Not the desperate choice.
The brain processes this differently. Organic authority creates purchase permission.
Implementation
Builds authoritative digital presence through strategic content and technical excellence. Ensures brands appear naturally when affluent audiences search for premium solutions.
Social Media Management
Impact
Status is a service. Your social presence doesn't sell products; it sells membership to an exclusive club. Every post is a velvet rope. Every story is a secret handshake. We help you become the brand insecure millionaires follow to feel secure.
Implementation
Creates curated social presence that reflects brand prestige. Develops meaningful engagement with discerning audiences across premium platforms.
Paid Social
Impact
Targeting "high income" is amateur hour. We target high insecurity. The CEO who just bought the competitor's watch, the developer whose rival just launched in Palm Jumeirah. Anxiety drives luxury purchases faster than aspiration ever could.
Implementation
Precision targeting that reaches high-net-worth individuals in relevant contexts. Optimizes for brand awareness and consideration among qualified audiences.
Influencer Marketing
Impact
The magic isn't in their followers; it's in their forgiveness. When an influencer loves your brand, their audience forgives your prices. Suddenly, $50,000 isn't expensive. It's what discerning people pay. We find voices that grant this permission.
Implementation
Connects brands with authentic voices in the luxury space. Facilitates genuine endorsements from respected tastemakers and industry leaders.
Content Creation
Impact
Beautiful content is table stakes. Psychologically intelligent content changes behavior. We create the visual proof that choosing you isn't just smart, it's inevitable. Every image whispers: "People like you choose brands like this."
Implementation
Produces sophisticated content that communicates brand heritage, craftsmanship, and values. Includes editorial photography, video production, and brand storytelling.
Website Development
Impact
Your website's job isn't to impress. It's to qualify. The right kind of friction keeps the wrong people out. We build digital experiences that feel like walking into a private club where somehow, miraculously, you already belong.
Implementation
Builds sophisticated websites that reflect physical flagship quality online. Emphasizes beautiful design, flawless functionality, and exclusive user experiences.
Email Marketing
Impact
The most powerful luxury emotion? FOMO disguised as VIP access. Every email creates a microeconomy where attention is scarce and your brand is currency. We don't send newsletters; we issue invitations to remain relevant.
Implementation
Develops targeted email campaigns for high-value customer segments. Creates exclusive offers, private sale invitations, and personalized brand updates.
Marketing Management
The Hammock Shops Village is a historic shopping destination in Pawleys Island, South Carolina, celebrated for its locally owned boutiques, artisan retailers, and status as the birthplace of the original Pawleys Island rope hammock.
Nestled beneath sweeping live oaks, it blends Southern charm, craftsmanship, and coastal tradition into a one-of-a-kind visitor experience.
Scope of Work
- Manage the marketing budget
- Produce high-quality content
- Build integrated social-media and search-engine campaigns
- Acquire valuable billboard and print advertising
- Rebuild the website with SEO optimization.
The Results
Driving foot traffic
Paid Social Campaigns
To build on the success of our organic strategy, we launched targeted paid social campaigns that focused on showcasing the customer experience at each individual store within The Hammock Shops Village. We produced a series of high-quality META reels, giving each store its own spotlight and capturing the atmosphere, products, and personalized service that define the Village. The challenge was clear: most stores did not yet have e-commerce platforms, so the goal was to drive increased physical foot traffic rather than online sales. By highlighting what made each shop unique and inviting, the campaigns significantly boosted brand awareness and helped bring more visitors directly to the Village.
Luxury Real Estate
Marketing Luxury Vacation Experiences
Pawleys Island Realty is a premier luxury vacation-rental management firm and real estate brokerage that curates exclusive oceanfront experiences for high-net-worth travelers, buyers, and sellers.
To elevate the brand, we produced cinematic photography and videography, managed their social-media channels, and launched targeted paid campaigns that showcased the allure of coastal living.
Complementing this content with precision search-engine marketing, we guided prospects from discovery to booking or purchase.
By overseeing every facet of the strategy—from creative production to campaign optimization—we significantly increased reservations and transactions, ultimately driving multimillion-dollar sales growth for Pawleys Island Realty.
Accelerated bookings & Sales
Home Storytelling
We captured and curated high-impact imagery for all 250 vacation rentals and newly listed properties, combining crisp interior flash photography with sweeping aerial shots and cinematic video tours. Every asset was crafted to highlight the core reason high-net-worth guests choose an oceanfront home: an unforgettable location and an elevated coastal experience. By weaving these visuals into a cohesive narrative across social media, paid campaigns, and listing platforms, we drove a surge in bookings and shortened time on market, turning aspirational content into measurable revenue growth for the brand.