• IDENTITY

    We distil your purpose, personality and audience insights into a cohesive verbal + visual system. Logo, type hierarchy, colour palette and tone of voice that are unmistakably yours.

  • CONSISTENCY

    Brand guidelines, asset templates and DAM implementation keep every touchpoint on cue, whether it's a Shopify banner, a TikTok series or a Goyard-worthy packaging insert.

  • AWARENESS

    Launch playbooks, OOH concepts and always-on social content ensure your new identity earns mind-share and market share fast.

Creative Direction by Temour Husban

Paragon’s Creative Director, Temour Husban, leads every branding engagement from concept sketches to final guideline hand-off. A Dubai-based art director with a decade of luxury-sector success (Chalhoub, Al Tayer, Dior), Temour's eye for refined minimalism and GCC-relevant storytelling transforms abstract ideas into iconic marks that stand the test of time.

"A logo is a promise in shorthand; my job is to ensure yours never gets lost in translation."

Brand Mastery

Foundation

Logo Design

Impact

Your logo is your promise in its purest form. We distill your entire brand essence into one unforgettable mark. The kind that looks equally powerful on a business card or billboard.

Implementation

Custom logo design with primary mark and essential variations. Includes vector files, basic usage guidelines, and black/white versions. 2-3 week focused design process with revision rounds.

Investment

5,000 AED

Revolution

Brand Strategy

Impact

Pretty logos fail without purpose. We excavate your authentic story, then build visual systems that tell it. This is how challenger brands steal market share from lazy incumbents.

Implementation

Brand discovery workshops, stakeholder alignment sessions, competitive positioning analysis. Deliverables include brand strategy document with vision, mission, values, tone of voice, and messaging framework. 4-6 week strategic process.

Investment

10,000 AED

Refinement

Brand Uplift

Impact

Transform from amateur to authority. When every touchpoint follows the same visual rules, you stop looking like a startup and start commanding premium prices. Consistency is the ultimate luxury signal.

Implementation

Complete brand identity including logo system, usage guidelines, brand colors, typography, patterns, icons, and advertising examples. Essential brand guide document. 6-8 week development process.

Investment

15,000 AED

Evolution

Brand Refresh

Impact

Go beyond consistency to create desire. This level of detail makes your brand feel inevitable, not optional. Every visual element works together to justify why you cost more than competitors.

Implementation

Extended identity with comprehensive visual graphics, in-depth visual language development, extensive application samples across all touchpoints. Detailed brand guidelines covering every scenario. 8-10 week immersive process.

Investment

25,000 AED

Rebranding

HelloChef

Hello Chef is the UAE's premier meal kit brand, delivering joy, ease, and fresh inspiration into the kitchens of everyday cooks.

Challenge

Refresh Hello Chef's identity beyond its initial, quickly assembled logo. The goal was to create a brand that resonates deeply with its audience. One that feels like home yet modern while standing out in a competitive market.

Solution

We embarked on an immersive rebranding journey that involved collaborative workshops, audience analysis, and market research. The result was a comprehensive design system built for longevity and consistency. This new identity captured Hello Chef's essence; a warm, vibrant, and relatable while equipping the team with tools for effortless implementation.

Package design

Christopher's Fine Jewelry

Christopher's Fine Jewelry is an Official Rolex Retailer serving HNW clientele in coastal South Carolina in the USA.

Challenge

Evolve their packaging to better reflect the level of service and care customers experience in-store. This wasn’t just about aesthetics. It was about aligning the physical presentation with the values that set Christopher’s apart.

Solution

We developed a system that works across product types, seasons, and occasions. Luxurious textures. A soft, neutral palette. Clean, modern lines. Nothing overly ornate. Nothing unnecessary. Just thoughtful, high-quality materials that feel right in the hand and right for the brand.